3 Tips to Consistent IG Growth: a guest post!

Hi everyone! I have a guest post today from Michelle Vandepol. Take it away, Michelle!


3 proven Tips to Consistent Instagram Growth

I, like a lot of writers and freelance creative folks, am interested in growing my instagram account. I’ve searched my fair share of tutorials on getting followers and received enough spammy emails about apps and robots designed to boost numbers quick to know there is lots of advice out there on the best way to make it happen.

I am not an expert, but I can tell you from my own experience that if you’re interested in growing an engaged community and moving from hundreds to thousands of followers, you can focus on three main areas and see it happen.

  1. Be a good follower to get good followers.

In order for people to find you, you will have to connect with them. Using hashtags that describe your posts and then searching for accounts that appeal to you and are similar in content to your own, you will find accounts to follow. I recommend not just focusing on the top posts, but also on the most recently posted in that hashtag. The reason being, you may find other instagrammers who have great content, but do not yet have a big enough following that you’d otherwise run across them. These people are more likely than big accounts to follow you back and to engage with your posts.

Once you are following an account, be a good follower. Like and comment on things you genuinely connect to and make your comments specific or you’ll risk looking like the previously mentioned robot posting the same thing over and over. Engagement with others’ accounts will often get attention from their current followers as well.

  1. Personalize your content.

It is good to have a theme to your account. Focusing on a few types of pictures you typically post, a bio line that tells people what they can expect from your account, and a clear headshot as a profile picture gets you off to a running start. Making sure these elements are aligned communicates trustworthiness and competence. Try different approaches both in pictures and in captions. You might share a bit of your day, a quote that touched you, or a combination of the two. If you don’t like the way a particular picture stands out in your feed, you can click at the top right of the picture and archive it, bringing your feed back into visual balance.

  1. Remain a little detached from the outcome.

You are an original. Sharing the things that are important to you will draw your followers to you. Some days you may see a flurry of activity on your account. Other days the likes will trickle in and people will unfollow you. That is not about you. Don’t even spend energy on it. The same goes for days of heaping praise. Keep it in perspective. You are not the sum of your instagram growth. You are more.

Bio: Michelle Vandepol is a writer, editor, and bookish Canadian who loves connecting with other readers and writers on instagram at @michellevandepol . For more articles on the writing life, visit her website www.michellevandepol.com