Know Your Audience

We hear this a lot in the publishing world: We’re supposed to write for our audience. For me that would be tweens and teens and some young adults. But what happens when you start going all over the place, and writing for multiple age groups? Do you think this can ever work??

Like a lot of people my age I’ve been watching the show Girl Meets World on Disney Channel. If you grew up in the 90’s, you probably watched Boy Meets World obsessively like I did. Cory, Topanga, Shawn, and Eric were my idols.

They seemed so much older and wiser than me, and they were SO DAMN COOL.

Well, Girl Meets World follows Cory and Topanga’s daughter, Riley, and her wild best friend Maya.

Other than a few fun references to the old gang (and of course the fact that Ben Savage and Danielle Fishel are reviving their original roles) there weren’t a ton of references to BMW in the first season of GMW. And the ones that were thrown out were cute and fun.

Mainly, the show was all about Riley and Maya’s school life, Maya getting into way too much trouble, the girls’ annoyingly loveable friend Farkle Minkus (yes, the son of Stuart Minkus), and Riley’s massive crush on Texas boy, Lucas.

These were storylines I enjoyed. The girl who plays Riley is adorable and is the PERFECT choice for the role. She reminds me exactly of a female version of young Ben Savage.

My issue this season is that they’re focusing WAY too much on the past Boy Meets World plots. I can’t help but feel like they’re writing the season more for the BMW fans and not the tweens that they should be aiming for. Shawn even has his own storyline now as a love interest for Maya’s mom/father figure for Maya. Shawn’s father (who died in BMW) came back as a ghost to help guide Shawn during a scene, leaving the entire target demographic like

so do you think writers should know their audience and stick to writing for it?? Or is it okay to try and pull in different demographics?? Personally I think they should pepper in a few BMW references but really try to focus on developing the young cast with their own storylines and plots.